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SEO Experiments.
Nothing is given in SEO, there are hundreds of approaches and strategies to enhance your website. As an SEO you should never stop learning. Thousands of resources tell you the things that work and things that don't, but how do you know if you've never had the opportunity to try?
I'm a believer in having first hand experience and setting up experiments and tests to find out the 'what if we tried this' questions we get asked on a daily basis.
Check back soon for future experiments and tests I've been running.
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Experiment 1.
Can you compete Locally without a GMB?
Testing local SEO techniques. Do you require a GMB to appear locally? Are there other ways to attract a local audience?