ORGANIC SEARCH SPECIALIST.

ANALYSIS & REPORTING

Data underpins everything about SEO and is at the forefront of my SEO approach. Understanding where you are, your competitors and ultimately the opportunity available helps direct and dictate strategic decision making.

SEO STRATEGY

SEO strategy doesn’t stop evolving, everything we do should be driven by the campaign objectives. Keeping on top of a campaign and reaching the goals means putting the work in and understand the current landscape – Each campaign is different a strategy should be unique to get the best outcome.

RESOURCES PLANNING

When you start to work on larger campaigns it’s often the case you’re working with bigger teams both internally and externally – Ensuring these resources are managed as well as the campaign understanding is there is paramount. I love working in a team based environment where ideas are shared and executed.

RELATIONSHIP BUILDING

I enjoy people, especially those I’m working with. You get the best out of an agency / client relationship when that barrier is broken down and you become a team. You also learn the most about a business when you stop focusing on your discipline and understand the wider objectives and requirements. SEO can work in isolation, but the best results are always achieved when you’re exposed to all marketing channels.

LOCAL SEO

Local SEO is one of my specialisms and is where I started. I still love to help local businesses reach there customers and become a part of the community. It’s even better to see businesses expand to new locations and for SEO to be a key part of that.

CAMPAIGN SUCCESS

Usually someone who works with data is driven by the numbers and that remains true with me. I take pride in the campaigns I managed and it’s a personal achievement to see the success. This applies to both smaller changes which result in campaign growth for a specific area as well as long term campaign success realised over a 24 month period.